Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I've been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and business.
I felt though, there was a missing piece of the puzzle. I mean, for the vast majority of people who launch sites to the web, they do it because they want to be found. Visibility is still a mystical dark art and whilst not everyone is a seasoned expert, there is a lot you can do to help yourself, with a little know how.
In my talk 'So You Have A Website, Now What' I spoke about eleven steps to online success. The talk, originally delivered with Enterprise Nation was aimed at small business owners. It enabled them to learn how to build a website, excel on social media and know their SEO from their PPC.
Firstly, I advised on choosing domains. A domain makes up part of your website and email address. It's wise to base it on keywords people will be searching for when looking for your product eg hatsforboys.com.
The domain name doesn’t matter as much in today’s market, but the URL structure is really important.
Next, I advised on hosting, specifically how to choose good hosting for your particular business needs. I work a lot with WordPress and personally recommend Siteground as my hosts of choice.
A small business may not be able to
As a bespoke WordPress Agency in Manchester, I know starting on a platform like this can help down the line when you are ready to take your business to the next level.
I looked at the various social media options for growing reach and the tone of each one. It's important to know the subtle nuances between the platforms and which kind of message works best with each platform.
My top tips for social media were:
My tips for email were:
For this section of the talk I gave the following advice.
Technical On Page SEO
SEO is one of our main specialisms. On-
There are plugins for all major Content Management Systems, These will guide you through the process.
WordPress? I love RankMath
If you use a service or product in your blog posts, link it to the page, it’s helpful to the user and search engine
Always go for quality: Schools, Government, News Papers, PR Agencies are a good place to start, so are influencers/bloggers
Content is King
As with all web, your content matters. Be regular, be up to date, it will give you ammo for your other networks!
Pay Per Click (Google Ads)
How many people are you hitting every month, this is a quick identifier of your brand awareness over
How many people are hitting
How many sales/leads are you getting from your outreach?
I've led a series of workshops for Enterprise Nation & the business growth hub on this topic, so I decided to deliver my tips for online visibility at WordCamp London 2017, Tune in to find out what I had to say.
Andi Wilkinson is the