Web Design & Development

Built with visibility and conversion at the core.

Anyone can make a website, with very little knowledge and effort. But that’s not what its all about. A website needs to be seen, it needs to engage the user, and take them on a journey. It needs to convert. Our years of coding, design and marketing experience allow us to build technical wonders that will out perform, outshine and out rank the competition, every time.

Whats The difference?

Any agency worth their crust isn’t going to design you a website based on a whim, or your favourite colour. There’s a lot more that goes into it. Here’s the science part.

Firstly we do our research. We look at the customer needs, and map out journeys based on your users. Our websites are hand coded to best practice and webmaster standards. This means they will be fast, light and super usable.

A business generally has less than three seconds to impress before a customer goes off to a company that invested in their web presence. Be that business.

The Process of Web Design

There’s lots to making a website that works. Understanding what goes into our work can help you to see the true value behind a job well done.

Discovery

From the get go, we need to understand your market and your competitors. This provides a solid foundation for your project. We will carry out competitor analysis and keyword research to determine an audience.

We look at other companies operating in the same sphere. See what’s right and wrong with their online presence. Using analytics we can build audience profiles from the visitors of similar websites.

We create avatars or customer personas for your website. By doing this we can create a journey of how they will interact with your site at key touchpoints.

Its common you won’t know where to begin. We will completely scope and spec out your project, determine the right tools for the job and write a brief for or with you.

Prototyping and Information Architecture

We start with an audit of your existing web presence. If you are looking for a new web presence, this can be a great place to start. (Or not, who’s to say)

Looking at your existing content we will re engineer the user journey through your site and create a new suggested sitemap. This will identify key touchpoint along the way.

We will work with you to gather and if necessary, improve the content, bringing in more calls to action. Many sites that have had old hat SEO performed on them, have often lost their human readability. Our copywriters will look at the overall marketability of your web language.

A critically important part of your website is that its well organised. How clear is the consumer path to purchase? Once we engineer a clear path through your pages, we create simple wireframes, indicating your site’s layout and navigation.

Mobile First

Its no secret now that major search engines will penalise a website if it doesn’t support mobile. Its also noteworthy that mobile traffic has now surpassed desktop and has continued to rise steadily since 2014. Mobile isn’t the future. Mobile is now.

Your site needs to perform and excel on mobile and tablet devices. It should be simple to take action on mobile.

We create adaptive and responsive mobile first designs, built for speed, efficiency and conversion.

Bringing It All Together

Its no secret now that major search engines will penalise a website if it doesn’t support mobile. Its also noteworthy that mobile traffic has now surpassed desktop and has continued to rise steadily since 2014. Mobile isn’t the future. Mobile is now.

Your site needs to perform and excel on mobile and tablet devices. It should be simple to take action on mobile.

We create adaptive and responsive mobile first designs, built for speed, efficiency and conversion.

The Mechanics

We will suggest the best platform for your project based on your requirements, our experience and any future considerations. This means whether your website is powered by a popular CMS like WordPress, or uses a bespoke framework such as Laravel, we can build to your needs.

Cross Device Compatibility

In a world of countless devices, will your project look the same on all devices? No. Better than that, it will adapt and function whatever device or browser it’s accessed on. We test your site extensively and work with frameworks that ensure your site is always compatible.

Visibility

Your website leaves our factory fully optimised for search. This means the code and url structure is well engineered, all of your pages & images have the correct titles and descriptions. We check speed and load time, social integration and everything else that makes your site one of the popular kids.

Digital Marketing

Most business owners know, that in a world of ten billion web pages, its never enough to launch a site and forget about it. We set up analytics and remarketing audiences immediately. When we sit down for our initial discovery, we will recommend strategies for lead generation.

Case Study

TLH Auctioneers

TLH Auctioneers are a high growth auction house based in Manchester and Liverpool. Their content management system no longer served their needs.

We had previously built a bespoke WordPress website, but the online bidding system they used: iBidder, opened up their API, allowing auction houses to integrate their bidding directly into their website.

We built TLH Auctioneers a bespoke website using CakePHP, integrating with the GAP API.

We created the website with visibility and conversion in mind, capturing user data with optins at multiple touchpoints.

To date the brand has had over 70 million online impressions.

Read More Work With Us

A Website That Delivers

Work with an agency who specialise in coding perfection. The result will be a website that pays for itself over and over.

I Need a Sizzling Website

Copyright © 2018 - Made By Factory
82 King Street, Manchester, M2 4WQ
0161 826 1222

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