Research and Competitor Analysis
Who are your competitors and what are they doing online? We can perform a full analysis delivered in a simple to understand report and use it to drive your digital strategy.
Using Big Data to map your goals
Using the power of analytics teamed with some of our own wisdom, we will look at trends, whats going on in your particular industry or vertical and consumer behavior to provide a comprehensive starting point for your project.
For an existing marketing stratgey we look at ways to improve or alter, in order to bring about a better ROI.
We can provide a list of your competitors based on your industry and web content, and a summary of what digital strategy they are using. We can then place you in and amongst the competition to see how you compare.
How We Can Help
There’s quite a few things we can do to optimise your overall marketing strategy right from the get go. Starting with a thorough body of research.
We will look directly at your competition. Both companies you know to be competitors and those identified by the content of your website. What’s working for them?
Industry Best Practices
We use a mixture of Moz, SEM Rush and Trend analysis software to provide proper feedback on your sector.
Search Engine Optimisation
We will carry out keyword research, competitor research and look at your website’s code. We can then make recommendations to push you higher up those all important search results. Sometimes, the smallest things can make a pages of difference. Remember. Page 2 of google is where they hide the bodies
Consumer Path To Purchase
What action is typical for a customer to take when they land on your page. What do you want them to do? We will look at typical factors that get in the way of conversion, including your sites bounce and exit paths. Abandoned shopping carts can be as simple as one too many form fields.
Direct Home Living
Direct Home Living are an Oak Furniture Warehouse and store in Manchester. Selling quality solid oak furniture, they were looking to connect with their ideal customer.
Oak Furniture is a highly competitive online industry, with the competition already spending high amounts on digital advertising. How did they stand out in the sea of competition?
Even as a new player in the industry, DHL were working with a polished web presence and generating plenty of local and national traffic.
We worked with DHL’s online analytics and existing traffic to identify a typical customer persona and a solid remarking audience. We were also able to identify any flaws in their overall Google AdWord build.Read More Work With Us