Remote Digital Marketing Agency: Meet The Faces Behind Factory

Written By Trudi Holden. Updated 16th September 2021
Head of Digital Engagement and the face behind our social media. Trudi leads our social media strategy and content development, with a particular passion for increasing intuitive engagement.

Working in remote digital marketing agency is fun, creative and, at times, challenging. For every moment of silence and concentration we get from working away from a busy office, there's cats, children and parcel men to contend with.

So how does a digital marketing agency work when you're all across the UK?

Meet our team up close and personal, and find out just how we tick.

Meet Andi

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Quick facts: 

  • Beverage of choice - I start the day with fresh bean to cup in my Jura, or I wouldn't be able to survive. I switch to tea later on and maybe something stronger at the weekend. 

  • How many tabs do you have open right now? - Fourteen. – I'm constantly closing them.

  • Music or not when working? - No music, unless I have something that doesn't need any focus and I'm in a silly mood. Then I will bang on an 80s playlist. That happens about three times a year.

  • What distracts you the most? – Being asked a question when I'm in the middle of a task. I am thrown

Tell me about your role and the of work you do day to day. 

In a small company, you tend to wear a lot of hats.

It's my role to do all the 'on the business' stuff, but I also do regular SEO work for our client sites & keep them ship-shape. I look after company finances, spend a lot of time in calls and speaking to our clients, and keep up to date with the latest industry knowledge.

I am on the board of Manchester digital. I manage the team in terms of current projects and where we are up to. 

I also regularly write content for us.

What's your home office set up like? Talk me through your desk, room, things you like around you.

We have a bedroom set up as an office. It has a long bench and three stations.

Given that we have always been a close-knit business that started as a family, my eldest son works as our web person and is also a digital marketing apprentice. – my husband also works partly from home, so he has a third seat.

Quite often, though, I sit on a window seat with a laptop, it's comfier, and I can get tuned in. 

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What are the best things about working from home?

The best things are not having to factor a commute into the day, traffic, and so on. I think the pandemic changed the way a lot of agencies do business and companies in general.

In the past, we would always get asked where our office was, did we have one, and so forth, as if it was a measure of success, ability or stability. Nowadays no one cares, we can work from anywhere with people from anywhere. And we do.

We work with clients from London, the USA, Europe and have pitched to companies in Africa. That's what I love about working from home. 

What are the challenges of working from home?

Four wall syndrome. It's very easy to get stuck in a rut, and you have to look after your mental health.

It's a massive challenge when the children are home, as your home, which is your office, is first and foremost their home and place of relaxation, and so you have to be flexible and work around them. That's challenging because it can completely throw your routine. 

Whilst I like quiet, I do miss people, and at least pre-pandemic, there were events you could go to, but all that stopped, and you eventually just don't see anyone. It stops feeling like a job, even though you are always working. It will be great to go to some events again. Brighton SEO is coming up in a couple of weeks, and that will be the first.  

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What software, apps, website etc., make your life easier?

We use Basecamp to collaborate and file share. I prefer Todoist, bear for notes, my remarkable tablet and my phone and apple watch for my personal organisation. 

What motivates you to get out your PJs on a Monday morning?

Who said I get out of them? 

But truly, when the kids are back, I tend to get up and put gym wear on, so I am either motivated to go for a walk or go to the gym. We have a David Lloyd a mile up the road, and it has great member Wi-Fi, so in term time, I often go there for a couple of days a week and just sit in the member lounge with a coffee and work. The chit chat and noise in the background helps me focus. 

Meet Ben

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Quick facts: 

  • Beverage of choice - Start the day with some Cognifuel, but then I'm pretty dull, just water, please!

  • How many tabs do you have open right now? - 39 tabs, and that's relatively low for me – I also use the Tabs Outliner chrome extension.  It's a lifesaver when my browser closes because it saves all my latest tabs.

  • Music or not when working? - Definitely music, and it can be anything from 90's house music or happy hardcore to indie or rock and from The Rat Pack right through to a bit of opera (if I want to feel a bit classy).  I also love to listen to Disney's Greatest Hits!!

  • What distracts you the most? - Silence.  I and silence just don't get along, and my mind will wander off-topic.  I need some background noise or music or even a film to be playing behind me to focus on what I'm doing.  Yeah, I guess I might be a bit weird like that, but it does the trick.

Tell me about your role and the kind of work you do day to day. 


Most days, I am looking after client's ad accounts.  There is probably too much for me to list here. Still, in a nutshell, this generally means keeping on top of everything ads-wise such as analysing data, creating new strategies and campaigns, looking at our client's competition and working out ways to beat them and ALWAYS loads of audience and keyword research

Alongside all that, I have regular catch-ups with our ad platform account managers to keep updated with any upcoming changes or features that will be of use.

What's your home office set up like? Talk me through your desk, room, things you like around you.


Very basic at the moment due to an upcoming house move (fingers crossed).  I have a small desk set up with a lamp, my phone, my MacBook Pro, my reMarkable tablet (and an old-school pen and notebook as a backup) and lots of charger cables. 

I also must have my Gym Keg with me; otherwise, I just wouldn't drink all day because I rarely move from my chair. 

Oh, and I can't forget my James Bond Movie Posters book!

What are the best things about working from home?


The commute!  I've had to do a lot of driving in my career (often 200+ miles in a day), so it is great to know I don't have a long commute at the start and end of each day.  Also, with the tools we have available now, we can connect as a team and with clients so easily. 

We work with clients worldwide, so it doesn't matter if we are in an office or working remotely; we still have the same means of communicating but with less wasted time each day.

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What are the challenges of working from home?


I've always worked in big teams in big offices, so the main thing for me is the solitary feeling that can creep in at times. 

Thankfully we have a fantastic team at Factory, and it's easy to just jump on Slack or Zoom and have a catch-up, and it does bring back that team feeling and mentality. 

The lines can often be quite hazy between work and the relaxation of home when it's all done within the same building. 

As an agency, we've been remote since before the pandemic, so thankfully, we have some fantastic tried and tested tools and ways of making it work already in place. 

What software, apps, website etc., make your life easier?


For me, there are too many to list but, some of the most useful are:

  1. Slack
  2. Google Ads Editor
  3. Google Analytics
  4. SEMRush
  5. SpyFu
  6. Imilarweb
  7. Zoom/Teams/Google Hangouts etc.…,
  8. Tabs Outliner

I also like the reMarkable phone app (I can update my day's notes or quickly catch up on them on my phone when I don't have the tablet with me).

What motivates you to get out of your PJs on a Monday morning?


It's not a motivation as such but more of a requirement - nobody would want to see what I sleep in, so getting ready on a morning is a must!  

In all seriousness, though, my primary motivation is to keep improving.  I usually start each week by looking through the past week's ad performance on each account, finding where we can add more value or spotting elements that may have run their course, and developing new strategies to evolve or replace them. 

Managing ad accounts is a constant plate spinning task and looking for improvements motivates me every single day.

Meet Trudi

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Quick facts:

  • Beverage of choice – real coffee with Almond milk & also sparkling water
  • How many tabs do you have open right now? 8 – that's my usual
  • Music or not when working? Yes, as long as it's in the next room
  • What distracts you the most? Being hungry or thirsty!

Tell me about your role and the kind of work you do day to day.

Having joined the team in a new role about six months ago, I'm still a newbie developing my place at Factory.

As a small hands-on agency, I came on board part-time to support all aspects of the work, including answering calls, writing blogs and helping Andi with SEO to managing social media accounts, creating content strategies and promoting our work far and wide.

I manage the social accounts of some amazing clients, working with them to develop ideas, create content and analyse how things are going.

Having come from a communications background and building my businesses with social media, I love innovating with content and keeping up to date with the latest platform or app.

Some days I will be working solely on social, others I will be knee-deep writing content for our blog, always with the mind of what engages our audience.

No one day is the same, and I love that the flexible nature of my work allows me to run my two businesses alongside my job.

What's your home office set up like? Talk me through your desk, room, things you like around you.

My home office is a very multi-use space! I have a desk set up in my spare room, right now to glass doors opening onto my secluded garden. I live in a very sleepy village on the North Coast of Cornwall, minutes from the beach, and it's tranquil here most of the time. My biggest distraction will often be looking at the birds in my garden!

As 50% of the week, I also run a women's health holistic business; the room is also full of candles, crystals, a massage couch, and lots of plants! This makes for quite a tranquil office space, though, and I will often have a diffuser going with essential oils or a candle burning.

I often have a ginger furry animal – either my dog or cat – lying by my side for company.

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What are the best things about working from home?

The flexibility of walking the dog, taking parcels, and switching days to work around other commitments is fantastic. If it's a nice sunny day or I have an appointment, I can work later in the evening.

As a Gemini who loves freedom and flexibility, I love that I am not bound to be in the office.

What are the challenges of working from home?

I do miss working with a team face to face. Lots of ideas come from brainstorming together. Sometimes it can get lonely, and if it wasn't for the daily dog walk, I could quickly feel 'stuck' at home.

It can be hard to switch off, too – though I think we all find it hard to leave work at the door at the end of the day!

What software, apps, website etc., make your life easier?

  1. Slack - I love the quick and easy chat function to keep in touch with everyone throughout the day  
  2. Loomly – I have always been a Hootsuite gal, but I am getting to like this social scheduling gem
  3. Canva – I literally wouldn't be without this for creating imagery and film for social
  4. Grammarly – I have this installed on my browser and in word so that wherever I type, I'm being checked. It honestly is priceless.
  5. Surfer SEO – I run all my blog content ideas to check keyword competition and thoughts and hone a piece for perfection.
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What motivates you to get out of your PJs on a Monday morning?

Ideally, I try to get at least one zoom in a week, so I have to get dressed!

But it's my big energetic lurcher dog, Bramble, who forces me to get dressed and out of the house every day. My partner is a gardener, so he is up early in the morning, which helps peel me up out of bed each day!

A strong coffee always helps too.

Meet Dave

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Quick facts:

  • Beverage of choice – Currently WATER, in a beer glass, we didn't steal from a pub at some point over the years. Though a pint wouldn't go amiss right about now...
  • How many tabs do you have open right now? Well, between my windows, I have two tabs I'm currently using (usually its a lot more), BUT I have ten applications open 
  • Music or not when working? It depends on my mood; it is either Music or ASMR, currently in an ASMR mood
  • What distracts you the most? My phone, I keep it on do not disturb for this reason

Tell me about your role and the kind of work you do day to day.

I mainly develop websites – working through all phases of planning through to launching and final tweaks. The most recent one I worked on was for Oxford Safety.

Day to day involves checking my emails and to-dos for anything that may need imminently doing, checking in with Andi for the same thing.

Then working my way through what I have to do, splitting my time between any projects I'm working on. And then making a brew for the boss when she tells me to...

What's your home office set up like? Talk me through your desk, room, things you like around you.

I love my headphones, my Apple watch, being sat by a window for a nice breeze... and not being too far away from a kettle

What are the best things about working from home?

Easy to communicate with the boss (aka mum), lots of brews and food in the fridge for lunch

What are the challenges of working from home?

Sometimes tricky to be in work mode all the time, but I'm working on it and have got better of late

What software, apps, website etc., make your life easier?

Todoist has just saved my life. I have linked it up with my watch, so I check it every day, and I'm constantly reminding myself what to do with work and in my personal life!

What motivates you to get out of your PJs on a Monday morning?

Who says I do? One of the perks of working from home 😉

Now and then, it's nice to be able to work in your PJs, though I do have proper clothes on today! But I like what I do, so that's motivation enough to get out of bed and crack on!

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