On initial review of the existing Simple Storage website, we decided to take a two-pronged approach to improve their SEO.
Firstly, we looked at the whole set up of the website, ensuring we had fixed any broken links, site map errors, missing page Titles or anything which might prevent Google from accurately indexing bar content.
We also wrote meaningful titles and Metadata for all of the websites post & pages; This had an almost immediate impact on the website's visibility.
Content is King
The next task was to look at the content. Content is essential, and it forms one of the cornerstones of any good SE0 project, but content should be valuable, unique, and of sufficient length.
However, as a 10-year-old domain with a business owner who knew content was important we found the Simple Storage website had many short, time sensitive and often duplicating posts which were not performing an SEO purpose.
We removed any content which was dated or lacked value, and instead focused on filtering out recycled content and keyword cannibalization. This is when more than one page appears to rank for the same keyword or phrase.
We combined and updated similar content and assigned each page a unique keyword. Content that was once 6-7 posts were incorporated into one relevant & more engaging post. This meant instead of 150 words; posts were averaging 700-1000 words with some other cornerstone posts.