BMB water filtration is the UK distributor of BMB Water Filter products, with a passion for providing Clean with healthy drinking water with their in-home and commercial water filtration systems.
BMB had no web presence as a newly registered domain, so our brief was to create a functional e-commerce website with clean & fresh visual appeal.
We set about designing a home page to establish an overall look and feel for the brand. The very deliberate use of whitespace around the whole website, setting the edges away from the browser, gives the site a fresh, clean look.
We worked with Julie Waite at Julie Waite Marketing to create engaging content which not only conveyed the inspirational benefits of water filters, but also focused on driving conversion.
The colour scheme we chose was a vivid but muted green, along with black od white. We used a consistent choice of imagery throughout the site with solid use of green,
The rationale behind the green came from many water filter sites using the undeniable range of blues. Although blue is common for water themes, blue can also feel clinical. Green conveys nature and natural, organic & since BMB wished to convey the natural benefits of drinking filtered water, green felt like a better choice to do this
The website is built using WordPress & the Woo Commerce e-commerce platform. Elementor also enable you to design entirely Visually bespoke websites, unlike other typical visual editors, which tend to appear samey. We used the Elementor visual builder to realise this bespoke design as it allows for easy client edits whilst not having to touch the code.
The site was launched with a PPC campaign focused on store conversions. Overall we love the fresh appeal of the BMB Website & enjoyed creating this project.