Kerf Developments are a leading designer and manufacturers of tailored profiling solutions in the UK. We have been working with them over the last couple of years on their SEO and suggested they would see a marked improvement with a newly designed website. Here’s what happened.
We designed and developed a new website that is unique to Kerf Developments. The new website gives a huge opportunity for them to display and share their written content, images and videos. Once the website was live, it was time to really boost their online presence to the outside world.
Following the design and development of an awesome new website, we have continued in our SEO drive to increase monthly organic traffic by over 500% since launch!
We worked on increasing the brand awareness, consideration and, above all, continuous lead generation for this leading UK manufacturer.
As a result of the Website being launched, it was now time to unleash the power of our awesome digital marketing expertise. As an expert digital marketing agency, we really do know what works and how to minimise wasted ad spend for our clients.
Creating a huge increase in brand awareness for Kerf Developments. To significantly increase brand awareness and engagement with their brand, we have created highly-targeted custom audiences for marketing across the YouTube network. Month on month, we are achieving a video ad view rate of over 17.5%. Above all, over 590 hours of the video ads are being viewed each month by a highly targeted audience.
As with all marketing, one size does not fit all. With this in mind, we always build each marketing campaign based on our client’s actual goals. For Kerf Developments, we created a number of specific campaigns and targeting methods. These are focused on key areas of our client’s business. Through this approach, we are therefore able to minimise wasted ad spend. As a result, we are achieving a click-through rate across the ad account of over 6% month on month, against the Google average of 2%.
Building on the awareness generated through YouTube, we are able to implement specific targeting for our client’s marketing drive. With our focused targeting skills, we are achieving over 800,000 ad impressions each month with over a 1% click-through rate, against the Google average of 0.35%.
The Kerf Developments website benefits from continuous ongoing SEO. This keeps the site at optimum health, ensuring it is error free and fast. Ranking the site involves a range of techniques including keyword research and monitoring, watching search queries and page visits MoM and YoY. We also monitor SERP competitors for similar search terms and continually tweak and optimise for the best possible placements. Google loves new and relevant content and so It’s important to keep pages fresh and relevant.
The website was created using the WordPress CMS, providing an easy platform for content management. The customer journey was re-mapped out allowing users to navigate through the site with ease, showcasing the four main areas of business; Plasma cutting, waterjet, oxyfuel and ultrasharp.
Since the launch of a newer, faster well-optimised website, Kerf Developments now have page one ranking for over a dozen of their industry keyword terms. Teamed with a well crafted Google Ad campaign, they are continuing to attract new customers regularly.
We are an independent Web Design Agency in Manchester creating laser focussed Google Ad campaigns and bespoke WordPress websites. To start your project today and start seeing results, get in touch.
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