If you use a digital marketing agency who have proven expertise in pay per click advertising, they can build a solid strategy that will lower cost per click, and improve conversion rates and cost per acquisition. paid search or any othe campaign should not be a cost to your company. It should be a highly profitable venture. A good agency will typically charge a percentage of ad spend.
The amount you spend on ads, is often related to the overall size of the account, and is usually between 15-20% of spend. this is a drop in the ocean if you are wasting 70-80% into the void. a poor website can also result in poor quality score and higher cost of ads, as can badly written ad copy, lack of keyword knowledge and incorrect account setup. We are also an SEO agency so we can work on your PPC campaigns in tandem with your SEO strategy, to make sure you have a well performing website.
Google Ads (formerly Google AdWords) Thourough PPC Management. We carry out through competitive & keyword research. Its not just about ranking for specific keywords. Are people in your vertical actually searching for them? And what is your conversion rate? This is what we consistently improve for our clients.
Combine the power of the Facebook Pixel and PPC by marketing on 2 of the world’s largest social media platforms.
This powerful marketing platform provides a variety of display advertising marketing formats. Our services include
Linkedin is a powerful social media platform with highly refined targeting capabilities.
Target unique audiences with powerful targeting options with PPC marketing. Our services include:
Google’s number 1 competitor for paid advertising, and search engine, Microsoft’s Bing search share is now over 21% of UK desktop searches with over 404 million monthly searches being carried out – are you present?
Use PPC marketing with Microsoft Advertising across 3 key formats. Our services include.
Quickfire social platform with high engagement levels.
Twitter’s PPC marketing platform provides the opportunity to market through key formats.
We focus on using the best platforms for our client’s goal(s) – be that on Google Ads, Facebook Ads, Instagram Ads, Bing Ads, LinkedIn or Twitter – We are seasoned specialists when it comes to putting a solid PPC strategy in place, lowering cost per click and raising quality score across the board with our expert PPC management. Since we are also experts in web development, we can make sure all the wheels are turning for maximum results.
Get in touch with our team of expert Google Partner sidekicks today to start seeing real rewards from your digital investment & check out one of our awesome case studies. We are with you every step of the way.
We don’t rely on machines to run ppc campaigns for us – we actually use our brains and constantly evaluate each PPC campaign to ensure our clients are getting the returns they deserve. Check our case studies for more information.
If you are unhappy with your current PPC campaign returns, speak to our team today and allow us to carry out a free, no obligation, PPC Audit on your account. With over 65% of digital marketing spend is wasted in the UK, don’t become a statistic – we will make sure your budget is used to grow your business. We have no minimum spend requirement, so whether you are a seasoned spender, or you are looking for a small business PPC agency, we can help.
Alternatively, if you are looking to start increasing your digital presence and have a budget available, but don’t know where to start – Factory are here to help with your ppc marketing strategy.
PPC (Pay Per Click) is an online advertising system which allows advertisers to display adverts for their products and services when potential customers search for relevant queries in search engines. You are only charged when a user clicks on the ad. The overall gains outweigh the cost of the ad. With our PPC management, some of our clients get over 150x their return on ad spend. So for every £1000 spent on ads, their ad revenue is over 150k.
PPC or ‘pay-per-click’ is simply the practice of paying for clicks to your website. The most common form of PPC is search, as in when you type a search query into google such as ‘PPC Agency in Manchester’, you will see a set of results that have the word ‘Ad’ beside them. Every time someone clicks the Ad, you pay a fee.
This is a really simplistic explanation of PPC since there are now a wide variety of applications and ad formats, and platforms. The most popular one continues to be Google. Google Ads (Formerly Google Adwords) has a suite of tools designed to manage the whole spectrum of advertising formats.
The art is in the correct setup, management and optimisation of a ppc account, & with our highly qualified Ex Googler at the helm, we have never met an ad account we didn’t turn around and get amazing results from.
Google search is still the world’s most popular search engine, followed closely by YouTube, which is also one of the Google Suite of Products.
Other Pay Per Click platforms are Bing, Facebook, LinkedIn, Twitter, Snapchat, and many more.
There are two levels of partner certification. One is a blue badge and one is a premier partner. The premier badge alone does not ensure quality and should not be read as such.
Premier accounts will have lots of spend running through their client accounts, but may not always have well optimised campaigns that benefit you. We are blue badged, and our campaigns are built and overseen personally by a former Google employee who has overseen thousands of PPC accounts and worked with digital agencies to make them perform.
Don’t be misled by the premier badge or even award winning claims. We have taken on hundreds of accounts from larger, premier or award winning companies, that are poorly performing because they have been managed by staff or juniors who don’t have the proper training. We believe your spend should only be handled by experts.
Speaking for ourselves, we manage your Google PPC campaigns and optimise them regularly. We regularly work with you to suggest improvements or new ideas for your digital strategy as part of our service. When you work with Factory, we will begin with an audit of your website and your existing ad campaigns, advertising spots, landing pages, ad copy and your overall account structure.
Quite often we see badly structured accounts with no organised ad groups, resulting in poor conversion rate, high cost per click or CPA because of an overall lack of knowledge in building the account. Often we have to rebuild to get a well performing account. We have increased our clients profits from 150k a month to upwards of 2 million in revenue in a 12 month period, with well built well optimised paid search and shopping campaigns.
It’s apples and oranges and we dont buy into the PPC SEO fight. A well rounded digital strategy should really contain both. A good SEO campaign will keep your website optimal, fast and packed with well written content, It can also help to target long tail keywords.
SEO and PPC go hand in hand. For example a display campaign can help raise awareness of your brand, which can lead to a rise in searches for your brand related keywords. If you utilise both SEO and paid advertising, your page can appear several times in the search results page. A well optimise page will also give a higher quality score in your Ad account.
A good quality score will lower cost per click and so increase ROI. For us there is no SEO PPC fight. Do both for the best SEO and PPC Performance.
We generally refer to it as Digital Marketing, but you might call it PPC, Search Engine Marketing, “a minefield” or even “one of the dark arts”. Knowing what to call this marketing medium is just one hurdle to overcome. Thankfully, it’s just a small hurdle.
The big hurdles start to arrive when you are working out a SMART business goal for your marketing project, or when you’re looking into the right platform to use an agency to partner with
These days, Digital Marketing is a must for all organisations. If your business is looking to move up to the next level, digital marketing has the potential to take you there, regardless of the industry you operate in.
In the first half of 2018, Digital Marketing spend in the UK reached £6.36bn – A 15% increase YoY. Digital Marketing now accounts for over 56% of all advertising in the UK and is continuing to grow – Is your business making the most of it?
What are the main benefits of Paid Search (PPC) & Digital Marketing?
It might be that you’re already running marketing campaigns across 1 or more digital channels yourself or through another partner. But, how do you know your PPC advertising is done in the best way to gain a significant return on your business’ investment?