This week we held the first of our training sessions for small and micro SMEs in Manchester, in partnership with Enterprise Nation
Covering everything from choosing the right equipment and how to set up your working environment, we took our audience through a series of steps to empower them to get off to the right start online.
Currently, at least 40% of small UK business have no online presence and haven’t touched digital. For those that have, yet another large percentage of those people have very little idea on how to get their web presence noticed, or where to start with marketing and it’s not surprising: there is a figurative ocean of choices when it comes to everything from choosing which platform to build your website on down to which are the best tools for promotion, monitoring and reporting.
We put together our top tips based on experience, to to help our audience navigate the sea of digital information.
Some of our top tips included choosing a platform such as WordPress to start with. This is because it’s a highly capable platform, but you can also set it up in a few simple clicks. WordPress also gives you access to many free templates that are great for business starting out. Unlike some of the starter platforms such as Wix, Weebly, Squarespace or Moonfruit, WordPress is built with clean code, SEO and accessibility in mind.
Choosing WordPress also means that as your business grows, and you find yourself outgrowing your startup website, finding a development agency who can work with your existing site and it’s content will be easy. There is a large community of WordPress developers and it has a great support community. Our advice is always to try and future proof as much as possible and using a platform like WordPress is a great solution for this, as you can set it up for practically nothing.
We offered advice on a variety of other topics from social media and paid advertising to analytics and SEO.
Of course no one can cover an entire suite of digital marketing in two hours, which is why we will be arranging several more events in the future to cover each of these topics in more depth.
If you are a small business looking for support, enterprise nation offer many free events for the aspiring entrepreneur. Membership is cheap and the quality of content is amazingly high. Founded by Emma Jones, champion for small business, it’s now a support network for over 70,000 UK businesses and on top of the support you will find amazing networking opportunity. You can join here.
We are a Manchester digital marketing agency, specialising in content creation, bespoke web and application development and paid advertising. We work with businesses of all shapes and sizes. If you want to get off on the right foot with digital, speak to our team today.