Category: Insights

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Getting The Most From Your Email Marketing

In a time when people are becoming ever more tired of the onslaught of emails, it still manages to be a powerful ally in your sales arsenal. Done right, it can lead your audience down a carefully crafted funnel and right in the path of your product or services. Done wrong you’ll anger them royally […]
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9 most important PPC changes you need to know about in 2019

As the dust starts to settle following last week's Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the […]
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The Consumer Path To Purchase. Why SEO is Never Quite Enough

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right? Most of us know about SEO, but is that enough? Are you relying on SEO? So you have a website. Great! How are people going to find it? Ignoring all […]
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7 Surefire SEO Strategies for 2019

SEO can be pretty frustrating, and it can take a long time to get results. While that's true, thbeere are some strategies you can implement to make pretty rapid improvements. We are going to look at SEO trends share our SEO Strategies for 2019 in this post. SEO: The BAD news. Ok, so there is […]
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How To Nail Competitor Analysis

Do you feel like you’re doing all the right things, but you can’t get a heads up on the competition, then it could be your competitive analysis isn’t being carried out correctly. Unless you’re lucky to be so niche, no one else does what you do; then you are going to have competition. There is […]
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Factory signs the Contract for the Web

"The web was designed to bring people together and make knowledge freely available" The Contract For The Web - World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose - to ensure that the web serves humanity.  The web is something to benefit […]
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The Mobile Advertising Landscape. How Consumers Are Engaging With You in 2021

Let's talk about the mobile advertising landscape. The following article was written after an in-day training session at Google HQ, St Giles, London. At the time of rewriting in 2021, we have rechecked statistics. Please feel free to drop us a line in the comments if you have any insights to share with us! We […]
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WordPress Contributor Day for Dummies

I want to demystify WordPress Contributor Day. I'm currently working on organising and shouting out about the contributor day for WordCamp Manchester so I thought I would come to Paris and see the biggest WordCamp Contributor Day in Action. When I first heard the term 'WordPress contributor day' I imagined it was a day for […]
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Taking Digital Marketing to WordCamp London

Teaching at WordCamp London Last year at WordCamp London, I gave a talk on digital marketing. As part of the WordPress community in Manchester and beyond, I've been involved in WordCamps for some time. Speakers and guests attend WordCamps from all over the world to listen in on a variety of topics about web and […]
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