Category: Insights

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8 key reasons to optimise your Google Ads account right now

Google Ads accounts can be temperamental beasts at the best of times and right now, where online businesses are seeing an excellent opportunity for growth, the time to optimise your Google Ads Account becomes more crucial than ever before. Is your ad account still getting the attention it deserves or is furlough putting your marketing […]
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Selling Online with Shopify & Google Shopping

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner
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Nail Your Conversion Rate Optimisation Strategy

What is Conversion Rate Optimisation? Conversion rate optimisation strategy, (CRO) is the process of increasing the number of web visitors to complete a conversion goal on your website, or in short, increasing conversions. This could be transactional, making a purchase, or it could be more lead generational, filling out a form, signing up to a […]
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Build Your Website Structure For SEO

This guide on how to create a website structure for SEO will show you why and how to structure your website in the right way to improve those all important clicks. Website structure is important for two reasons. Firstly and most importantly, user experience. Your users, who want to navigate your content logically, in pursuit […]
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12 Digital Marketing Audit Checks To Maximise Your Performance

If you're investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital audits are vital to your success if you want to get your digital marketing right. This blog post tells you what to look for. Just like every other investment you […]
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Boost store sales with Local Inventory Ads

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store by using Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who […]
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How to Write a Great Website Brief

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. If you just want to grab our website brief template then skip to the bottom of the page, send us your details & get our website design brief template free of […]
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5 Common WordPress SEO Mistakes & How To Fix Them

Are you making these common WordPress Search Engine Optimisation mistakes? If you've invested in a WordPress Website, and are pulling out your hair at Google Analytics because not enough people visit your site. To get the click-through rates you need, look for the common WordPress SEO mistakes made by website owners & how some tweaks […]
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Why Your Website Speed is Everything

If your website is slow, you can forget nearly everything else, your visitors will get bored and leave. like waiting for a meal, people aren't going to stick around forever, and even if they wait this time, they won't come back. What do we mean by page speed? Simply put, page speed is how fast […]
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Lose those Google position 1 PPC marketing blinkers!

PPC marketing success always comes down to two main factors - strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of […]
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How To Create A Digital Marketing Strategy

If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you're growing business though, how do you prevent this from being overwhelming? How can […]
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The Process of Great Web Design

With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It's great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it's all about. A website needs to be seen, it needs to engage the user, and take them […]
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4 Key Pointers for Success with Mobile & Google Shopping

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business' future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and […]
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A Beginners Guide To Conversion Rate Optimisation

If you book them, they will come. So said the vision of Jim Morrison in Wayne's World 2. If only it were that simple. In this guide, I'll answer these questions. What is conversion rate optimisation? What is a conversion, what can you do to improve conversion rate optimisation, and why is Conversion Rate Optimization […]
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How To Do Keyword Research in 7 easy steps

If you don't have the foggiest how to do keyword research or where to start, then read on. If I can do this, anyone can.. Keywords. They are still the primary way people find what they are looking for online. This is why as content writers and marketers, we spend a lot of time on […]
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How to use social media for marketing

When done right, Social media marketing is a tool that will generate consistent lead streams and revenues to a business. With so much time and investment involved, how does a marketing team choose which platforms to invest in? Is it a case of just throwing it all at the wall and seeing what sticks? How […]
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What Are The Benefits Of Digital Marketing?

It's Pretty much a household phrase for anyone in the world of work. But what are the benefits of digital marketing? Is it something you should just put on the back burner? At Made By Factory, we generally refer to it as Digital Marketing. You might call it PPC, Search Engine Marketing, “a minefield” or […]
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Should I Manage My Own Website?

Your project is finally launched on the web, the design and development team have tested your site for speed, optimised the pages for search and rolled it out like a shiny new car. You can’t wait to give it a test run. Like any car, it helps to have a bit of knowledge about how […]
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