Category: Choosing A Digital Agency

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Social Media SEO: 10 Ways To Optimise SEO Using Social Media

The link between social media and SEO hasn’t always been clear cut. Some sit on the fence about the impact social media can have on search engine ranking, while others are adamant their Facebook profile is the key to their website success.The question is? How do you optimise your SEO strategy using Social Media?
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Our 6 steps to get digital marketing right in 2021

These days, the term "Digital marketing" raises an extensive list of questions that need answering.   Planning and being open to change down the line are two of the most important things in creating a strategy. When looking at getting digital marketing strategy right there are so many questions to consider and here are just a […]
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How to Craft A Kickass Digital Marketing Brief For Your Business

With so many digital marketing mediums available these days, such as Google Ads, it's difficult to know which channels to use. This step-by-step blog post by former Googler & Google Ads Expert Ben Tennant will help you to craft a solid digital marketing brief. A solid marketing plan is an essential part of your digital […]
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Selling Online with Shopify & Google Shopping

If you are looking to improve your current online offering or to start your online shop from scratch, then the best solution could be just around the corner
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12 Digital Marketing Audit Checks To Maximise Your Performance

If you're investing in digital marketing for your business, then you need to ensure your budget is being used to its maximum potential. Regular digital audits are vital to your success if you want to get your digital marketing right. This blog post tells you what to look for. Just like every other investment you […]
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Boost store sales with Local Inventory Ads

Google Shopping is not purely an online sales tool. You can also drive customers to your bricks and mortar store by using Local Inventory Ads. Online shopping is great, but people still love the feeling of walking into a physical store and buying what they want there and then. Capture the attention of people who […]
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How to Write a Great Website Brief

In this guide, we will establish what is needed to deliver a web design project and how to write the perfect web design brief. If you just want to grab our website brief template then skip to the bottom of the page, send us your details & get our website design brief template free of […]
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Lose those Google position 1 PPC marketing blinkers!

PPC marketing success always comes down to two main factors - strong foundations and a constantly evolving digital strategy. Choosing the right road to PPC marketing success? When looking for real PPC success, you need to make sure you have 1 very clear SMART goal in place. This goal should then have a number of […]
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How To Create A Digital Marketing Strategy

If you own a business today, the chances are a big part of your marketing strategy is digital. Consumers spend their time online. This is evident in retail with a whopping 87% of purchases being made online in the UK. When you're growing business though, how do you prevent this from being overwhelming? How can […]
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The Process of Great Web Design

With an array of self-building tools, anyone can make a website, with very little knowledge and effort. It's great that the web has become more accessible. Or is it? Ambitious business owners usually know that’s not what it's all about. A website needs to be seen, it needs to engage the user, and take them […]
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4 Key Pointers for Success with Mobile & Google Shopping

As our mobile devices are now such a significant part of our everyday lives, it is worth noting that this also means they are a significant part of your business' future success. If your business is in the retail industry, then it is essential that you are geared up for victory through mobile eCommerce and […]
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9 most important PPC changes you need to know about in 2019

As the dust starts to settle following last week's Google Marketing Live event in San Francisco, Factory takes a closer look at the key Google Ads discussion points, Digital Marketing enhancements and PPC changes. Google Marketing Live provides Google with a platform to launch and discuss new marketing innovations that we can expect in the […]
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Factory signs the Contract for the Web

"The web was designed to bring people together and make knowledge freely available" The Contract For The Web - World Wide Web Foundation Announced at Web Summit 2018 in Lisbon by Sir Tim Berners-Lee, the Contract for the Web serves one key purpose - to ensure that the web serves humanity.  The web is something to benefit […]
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Made By Factory Are Joined by Googler Ben Tennant

We are super chuffed to announce the arrival of a new partner in our small but growing digital team at Made By Factory. Enter Ex-Googler, Ben Tennant! Ben Tennant, joined Made By Factory on January 1 2018 as a company director, co owner and head of PPC & Marketing Ben joined us from tech company […]
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