Factory Are Hand Picked By Google to Partake in Elite Elevator Coaching Programme

Robert Craven

Being Mancunian it’s ok to use the phrase “proper chuffed” since that’s what we were when we were chosen as only one of thirty agencies in the UK to take part in their elite fast track to success coaching programme ‘Elevator’

Led by Robert Craven, a first class, international business keynote speaker, with enthusiastic delivery and a simple step by step approach to digital agency growth. Robert has been voted number 42 in the UK Power 100 for Entrepreneurship and Entrepreneurs and referred to as “The UK’s Number One Business Speaker”.

Knowing that Google have a reputation for bringing in the best. we feel honoured to have been selected amongst the small contingency of agencies to benefit from his experience.

The programme looks at the successes behind major players on the Google Partners programme, looking at what makes them tick.  It has been designed to coach a select few agencies who have shown they have the expertise and mindset to successfully scale their digital agencies, by giving them the methods they need to achieve their goals.

Since gaining our Google Partner badge, we have earned the search, display and mobile specialisms. We are certified in all five areas of Google Advertising. Since then we have provided training with local authority growth programmes in Manchester and continued to educate business on the power of digital advertising.

How Does This Help You?

Being ever on the lookout for improvement to our own digital skills, we always look for the latest knowledge, data and training to make sure that the work we do for our clients and the advice we give them is up to date and relevant. Our active participation in many of Google’s excellent training programmes has brought us to the attention of the organising team for the Elevator programme.

Our commitment to excellence in our agency results in better results for our clients. Higher click through rates, higher conversion rates, higher account management and higher profits in their Google AdWords accounts and beyond.

Factory Are Bringing Google to Rochdale.

On Thursday July 13th in Hopwood Hall College, The team at Factory will be offering expert advice along with PPC strategists from tech giant Google UK.

The short event aimed at business owners across the borough will show specifically how a sound digital strategy can grow your company or brand.

Many events of this nature target the Business to Customer sector, but Rochdale, a town famous for its manufacturing and engineering skill will largely be playing host to this type of business.

Google and Factory have it covered. With specialist experience working with companies such as steelworks, mechanical engineering warehousing and distribution sectors, and suppliers to these industries, we have proven results in growth and brand awareness across these sectors.

We are looking forward to delivering the session and answering any questions about digital marketing strategy. We will also be offering free marketing and content audits and £120 worth  of Google AdWord vouchers to businesses trying out AdWords for the first time, or the first time this year.

Google Partners Badge Celebration Event

Back in June after lots of hard work and studying, we achieved Google Partner status – and what better way to celebrate this achievement than an invite to Google London for a Google Partners Badge Celebration event. It was a great opportunity to meet with other badged Google agencies and share insights into the world of online advertising. We were also treated to a sneak preview of some of the latest beta projects and some fun 3D virtual reality headsets. Continue reading “Google Partners Badge Celebration Event”

Made By Factory Live Stream With Google


Tomorrow at 3:30pm we’re hosting our first ever live stream on YouTube, live from our office with our Google Adwords account managers Andy and Joanna.

If you want to ask a question for Google, live, Tweet us @MadebyFctry or join in the conversation on YouTube, and comment in the chat section. Continue reading “Made By Factory Live Stream With Google”

Made By Factory Give Advice to Food Brands

This month, Middle teamed up with global powerhouse Google to offer local businesses access to workshops and services that will help drive more traffic to their websites and get them better business results, online.

We are one of only a limited number of agencies in the North West, qualified to work with Google and advise businesses on how they can improve their digital strategy. Continue reading “Made By Factory Give Advice to Food Brands”

Made By Factory Visit Google!

It was a pretty good day today.

On this gloomy Manchester morning,  Danny, Jess and I – lovingly nicknamed #JamFam boarded the Pendolino from Manchester to Euston. On the train we met Helen Knowles who was writing her masters thesis in fine art & focussing on film. I kind of missed the first half of the conversation, because I left my seat, but when I returned they were chatting about algorithms. Her artistic vision was to put an algorithm on trial for stealing private information. Danny told her he had recently built an application for a recruitemenf agency that scraped the LinkedIn API, & suddenly the ice was broken. It has to be the strangest on a train ice breaker I have encountered but we swapped details and as far as I can tell, Danny may be a star in the film. Watch this space for a further update on that. Continue reading “Made By Factory Visit Google!”