The Consumer Path To Purchase. Why SEO is Never Quite Enough

If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right?

So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you, or see an advert and click on it, or a mixture of both. Despite the data that is right in front of us, many website owners still distrust the power of digital advertising and rely on SEO. As a business website owner,  you may have been told outright that advertising online is a waste of time and you need to rely on SEO. Whilst its an important strategy, most business owners would agree that in the offline world, one channel alone is not the way to grow customers. why would online be any different. Continue reading “The Consumer Path To Purchase. Why SEO is Never Quite Enough”

Insights from Google AdWords Aug 2016

Everyone is a genius. But if you ask a fish to climb a tree it will spend the rest of its life believing it is stupid.

Practically every client who engages us, spends a good portion of our meetings apologising that they aren’t really that good with the digital stuff. It’s funny. I explain that I never apologise to my mechanic that I don’t know much about car engines, I simply find a reliable one and trust their expertise. What is the point of that story? I will get to it as I go along. Continue reading “Insights from Google AdWords Aug 2016”

The Mobile Advertising Landscape.

I just returned from a “Mobile Advertising Bootcamp” day with Google Partners in London. Being the world leaders in Big Data, I’m always eager to hear any insights that Factory can pass on to our clients and other advertisers who may not have attended. So what did I learn?

We live in a multi-screen world. And that’s not just digital devices it includes TV, computers, mobile, tablet, desktop, laptops and an array of other devices we may use to connect to the outside world. In order to connect with our customers, then business must engage consumers in their multi device life. Continue reading “The Mobile Advertising Landscape.”

Our Handy Digital Marketing Jargon Buster

If you don’t know your PPC from your Pixel tracking, your SEO from your SERPS, your CRO from your CPC then this is the post for you. It’s a quick and handy A-Z of digital marketing terms, you may hear when talking to a digital agency and you may find it handy to speak their language.

As the name suggests, the analysing of data based on people’s browsing activity on the web or mobile. Not as sinister as you may think, it’s a way to improve the customer journey by watching what people do and looking for ways to make it better. They have been doing it in supermarkets for years! Continue reading “Our Handy Digital Marketing Jargon Buster”