If you are a business with an online presence, the end goal of your online presence is for people to buy your product or service right?
So you have a website. Great! How are people going to find it? Ignoring all the offline methods, they are going to do one of two things. Search for you, or see an advert and click on it, or a mixture of both. Despite the data that is right in front of us, many website owners still distrust the power of digital advertising and rely on SEO. As a business website owner, you may have been told outright that advertising online is a waste of time and you need to rely on SEO. Whilst its an important strategy, most business owners would agree that in the offline world, one channel alone is not the way to grow customers. why would online be any different. Continue reading “The Consumer Path To Purchase. Why SEO is Never Quite Enough”